Alleycat Ultra
We spend a lot of time on our bikes and with so many serious events, goals and repetitive training programs out there, cycling can feel like a bit of a chore. So we wanted to bring a series of events that take us back to why we all fell in love with cycling in the first place... enjoyment, fun, socialising, escapism, therapy, [insert your own reason here]. Our Alleycats are designed to bring riders together, to enjoy a unique experience set outside of the normal mainstream cycling world. We provide you with a manifest (a list of checkpoints), you work out the best way there and back.
Our Manifesto
- Ride bikes a long way
- Hang out, make friends
- Save the cats
- Overthrow the cycling elite
- Take over the world
A key corporate objective of Alleycat Ultra is to build an army of cats to help us on our quest to overthrow the cycling elite, so we will donate at least 5% of ticket sales to local animal shelters and sponsor a resident cat. When(and only when) we have enough cats, we will make our move, until then we will focus on having fun, making friends and helping animals in need.
We have lots more Alleycat Ultras being developed in the lab and can look forward to more novel formats, themes and...parody(just you wait). In the words of Father Christmas "don't take life so seriously, you will never make it out alive".
